Braze Forge
Braze’s flagship customer conference welcomes more than 1,500 attendees, making it the company’s largest in-person and digital Forge to date. I led event production and cross-functional delivery across the attendee journey, programming, ancillary events, on-site operations, and more.
The experience features 100+ speakers and sessions alongside more than 20 innovative activations, including interactive AI experiences, a vinyl record–themed awards show and lounge, and a custom-built Braze Arcade.
In 2025, Forge drove a 165% year-over-year increase in pipeline attendance and a 95% increase in upsell attendance. Post-event feedback showed that 100% of surveyed attendees enjoyed their experience, and 95% would recommend Forge to a colleague.
Braze City x City Road Show
I have led six City x City events across Sydney, São Paulo, and London, scaling Braze’s flagship regional event series while adapting each experience to its local market and audience.
I launched City x City in Sydney and São Paulo, establishing the program in the ANZ and LatAm markets, while also leading the established London event. Sydney achieved 62% year-over-year audience growth, generated more than $20 million in pipeline, and earned a 96% attendee satisfaction rating. São Paulo received a 100% satisfaction rating from surveyed attendees, while London delivered an additional 5% YoY satisfaction rating.
Across markets, the programs have brought together customers, prospects, partners, and industry leaders through 20+ speakers and sessions, hands-on learning, and locally relevant experiences.